Although Internet+ has become a general trend, many small and medium-sized enterprises have launched online websites and started online marketing models. However, their sincerity is doubtful. When you open their websites, you will find that there are many small details that make people feel uncomfortable. For example, I recently opened the corporate website of a friend's company. The contact information of this website turned out to be a photo on the website. Users who want to contact by phone cannot copy it and need to enter one number one by one. I don't know if it is all. Users all have this patience. In fact, many corporate websites have some shortcomings in small details. If the website is improved, it will be of great help to user experience and search engine optimization. Let’s take a look at the small details of corporate websites in these aspects. It’s not in place!
The corporate website must have a clear division of labor and positioning. What is the purpose of a company's online website? This point should be clearly positioned from the beginning of the website. Many companies want to do marketing on their websites, but they prefer to put photos and speeches of leaders on the precious homepage. If the corporate image is displayed for leaders, If you sing the praises so well that it is justifiable, or as the leader of a marketing-oriented website company, it has great influence in the industry, then from a marketing perspective, it is reasonable to put it on the homepage. If you do not have authority in this regard, then if the corporate website is a marketing-oriented website, it will be based on products. , User experience is the core, and other secondary ones should be placed on the secondary web page so that the most important home page can display the most important content. This can achieve the purpose of corporate website marketing.
The contact information on the corporate website must be comprehensive and communication must be timely. The contact information of many corporate websites is really bad. In addition to putting the contact information on the corporate website in the form of pictures as mentioned at the beginning of the article, there are many small details that need to be paid attention to. For example, many corporate websites like to pop up chat buoys for users to click. Direct communication, but in fact most of this chat buoy is difficult to communicate immediately. Very few corporate websites guarantee that customer service is online 24 hours a day. If this is not possible, this item is actually a fiction. There are also websites that constantly prompt users to contact me, but after one click, it says, "If you have any needs for the website, please leave a message." This allows users to leave their contact information, questions, etc. I think few people would do this today when personal privacy is valued. Dry. Nowadays, there are many ways to contact you, including mobile phones, landlines, emails, phone numbers, WeChat IDs, etc. However, some companies only leave one phone number. Since it is a marketing website, why not leave more contact information to facilitate different users? Internet contact methods such as WeChat and WeChat are direct and effective for communicating with relevant personnel of the company, but many companies ignore this!
During the promotion process of corporate websites, website content construction and promotion are in an imbalanced state. There is such a corporate website that first paid special attention to the content construction of the corporate website. From the launch of the website, it ensured that one or two pieces of content were updated every day. However, after optimizing for a period of time, it had no effect, so it found a third-party marketing company to do online promotion and spent tens of thousands of yuan every month. The promotion cost was effective immediately, so this corporate website began to be keen on paid promotion while ignoring the website content construction. According to relevant data, the effect was very good! The cost of online promotion is much lower than that of traditional media promotion, but it is keen on paying but The neglected role of corporate websites has not maximized the role of corporate websites. Since all the money has been spent, why not go to a higher level to build its own website? Many corporate websites have such problems to some extent or are stingy. Just update the website content, and even a lot of the content is directly copied from other related industries, or spend a lot of money on bidding and news marketing, but pay little attention to the construction of the website itself. In fact, a real corporate website and corporate promotion should be in a balanced relationship. Paid promotion can quickly see the effect, while website optimization is a slow job that takes a year or more to see the effect. Compared with the optimization of the website itself, blind payment will cost more. A lot of money is wasted, but the latter can use the influence of the website to see big benefits at a small cost.
In short, both corporate content construction and external promotion should be in a balanced state. The two are actually complementary. For example, letting users know the existence of the company through news channels. A short news report cannot cover all the content. To be comprehensive, the corporate website needs to provide enough content for users to learn more about the company. Similarly, users enter the corporate website through certain channels and are very interested in the company. They will want to learn about the company's reputation through the Internet, and the news regularly released by the company is in the library. Some promotions done by websites, encyclopedias, and Q&A just make users further trust the company.
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